My assignment: create the physical space with the aim to create an experience visitors would never ever forget. We collaborated on several productions: PICNIC Festival 2010 & the ‘Amsterdam PICNIC @ WCIT’ (one of the world’s most prestigious IT events). In 2011, I teamed up again with PICNIC – to transformed a part of the port of Amsterdam into a temporary city. We translated the festival’s theme ‘Urban Futures’ into a physical manifestation of it as a pop-up city. By making the theme tangible as an experience for solutions at the intersection of business, public and social worlds, we help catalyze breakthrough solutions to the world’s societal challenges. — Call me anytime for projects with an ambition like that. Just great.
For this project I teamed up with Marcel Kampman (Creative Director PICNIC)