First of all by showing Heineken's complete family of brands in a unique display unit, with different seating areas around it. We used a special type of glass film to create more mystique, with a green pulsating light behind it (which feels like a heartbeat). The main eye catchers is the refrigerated illuminated pharmacy-like cabinet. Where approximately 125 brands are made available for consumption. Each of them has it's one separate cooling drawer.
The cabinet is placed behind a complete white Corian bar in a traditional 'brown cafe' environment - combining the brand's heritage with its future. It is the focal point of the entire lobby. We ended up creating the entire entrance area, adding a mix of seating & work areas. We teamed up with Wieden+Kennedy, because we wanted to tell the Heineken story in a unique brand-manifesto in the main lobby. Uptill today it’s the favourite hangout for Heineken HQ employees and their visitors. ‘Cheers Heineken’
Made in a team at ...,staat amsterdam.