ASH is an American-curriculum school that serves approximately 1200 students, from Pre-School to grade 12.
The project started small with the need for a new reception – but soon we identified with the ASH team the need to conduct a major overhaul of the campus entrance. ASH needed a new and powerful image to commensurate with their reputation in The Netherlands. All other aspects of the school (e.g. sustainability, curriculum, personnel, food service, etc.) are of the highest excellence, and therefore we needed similarly transform the first impression of visitors to their campus from ‘a drab and uninspiring façade’ (as ASH called it) – into a vibrant and exciting gateway to the formidable learning taking place in the classrooms, in the theater, music classes or sport facilities. ASH serves a multinational population from over 75 countries. Children of the diplomatic- / int business- / or the local Dutch community, who all seek a high end US style education.
For this project I teamed up with architect Marijn Mees / technical expert Remco Wieringa / designer Koert Broekman.