Celebrating the 25th birthday of this legendary basket ball shoe that has dominated the hiphop culture ever since it was introduced in 1982. Being responsible for the concept /design direction I wanted to create a mix of retail meets gallery meets hospitality & creative office.
Besides a Nike-iD design lounge, a documentary about the history of the iconic AF1 shoe, it features a hall-of-fame displaying private collections and limited editions and a craftsmanship area to show how an exclusive pair of AF1's are made out of Anaconda or Crocodile leather with gold detailing. After a celebration party, the doors opened to the public. The industrial loft space was open for 3 weeks only - having special guests Snoop Dogg, P-Diddy and many Dutch influencers come by to pick up their self-customized AF1 sneakers.
Made in a team at ...,staat amsterdam.